invisu's page
Intro
Creating a Smarter Investment Process
Founded 2014 Tel Aviv Israel
Solution
invisu is a wizard that creates clear, visual one pagers, replacing the need for send-ahead pitch decks for entrepreneurs to write and investors to read by guiding entrepreneurs through a process that simplifies and streamlines the writing.
invisu is creating a Smarter Investment Process. We are taking it 3 steps at a time:
Cut the Noise: A clear communication system that enables entrepreneurs to easily and clearly tell their stories to investors and send a unique, trackable link to each investor. Investors receive a sleek and responsive one pager enabling them, in minutes, to understand what the company does and decide whether it's worth their while to meet with them as a potential investment opportunity and respond to them on the go from any mobile device. The invisu page incorporates the most important parts of a business plan, an executive summary and a pitch deck - creating the only tool an entrepreneur needs to tell their story before, during or after a meeting.
Communicate: Robust tools allowing investors to loop in partners, other investors or screeners, communicate with each other, rate the start up, ask Founders' questions and make important decisions - all on their mobile device in one convenient place.
Close: Our big vision - we don't just want to help the process - we want to be a part of the process - providing private, curated deals based on our Smart Analytics, enabling any investor anywhere to find the right deal at the right time, and to close faster and smarter thanks to our advanced investment tools.
Secret Sauce
Our CEO and Co-Founder, Donna Griffit, has spent a decade working with thousands of companies creating compelling messages that have raised hundreds of millions of dollars in funding. Donna's experience, skills and connections create an unbeatable foundation for invisu's success. She is well respected and loved in the startup ecosystem by founders, investors and accelerators. Her ability to distill complex messages into clear stories is the backbone of the invisu one pager.
Additionally - we are not about search tools and mass quantities - we are about Privacy, Curation and Smart Analytics.
Pains we solve
Investors have too much noise to cut through: Since the one pagers aren't clear and are mainly textual, often read on mobile devices, investors will give up on companies they don't understand, potentially missing great opportunities.
Startups Struggle to "Tell Their Story" to Investors: Entrepreneurs will spend way too much time trying to write a one pager that tells the story of their venture in a concise manner, and still investors don't always understand what they do.
Takes Too Long to Create the Deck and One Pager: Startups spend way too long figuring out how to tell their story! An average startup will spend 300 hours creating a one pager! Shouldn't they be working on their product??
Team
Donna Griffit (Abraham)
CEO, Co-Founder
Corporate Storyteller with over a decade of experience working with companies internationally - from early stage startups to Fortune 500, helping them get their "story straight" by creating messages that captivate and drive to action - pitches, presentations, one pagers, web content, etc. Donna consults companies seeking funding at various rounds and/or customer engagement and sales. She also works with most of the accelerators, incubators and VCs in Israel.
Jonathan Griffit
VP Product, Co-Founder
Inventor & Entrepreneur, Jonathan started his first company at the age of 19 and has founded and managed several Internet and Mobile companies, as well as Gaming and AI. Jonathan consults in UX, UI & "outside the box" business models. LLB, MBA. Current venture - Founder of International SaaS company focused on the Beauty industry with presence in Israel and Europe.
Ronnen Edry
VP Biz Dev, Co-Founder
Entrepreneur, Investor and Business Consultant. Ronen was founder and CEO for successful startups (eZaro) and held Executive positions in Business Development, Marketing and Sales at large corporations such as ECI Telecom and Gilat Satcom. Ronen Co-Founded Portalium Ventures in 2004 working with a large number of European VC and Private Equity firms in screening for and identifying viable expansion phase investment opportunities on the Israeli hi-tech scene. He currently consults early stage startups on business strategy. B.Sc.EE and MBA.
Faigie Grunberg
CMO, Growth Strategist
Faigie brings a fresh blend of startup expertise to our team. Her years of background in startup operations, sales and marketing mean extra power to our efforts!
Traction
Our benefits
- Simplifies Processes: Instead of just staring at a blank document, invisu guides you through a clear process that eliminates guesswork.
- Increased Chance for Investor Meetings: When investors "get" what a startup does, there's a much better chance that they will call them in for a meeting.
- Saves Time: Cuts the one pager creation time at least by half and aids investors to understand the company in less than a minute!
- Improved User Experience: Both entrepreneurs and investors benefit from a stellar user experience that simplifies the deal flow process for both sides.
- Improved User Interface: No more boring, complex textual documents. invisu creates visual, aesthetic documents that are easy to understand and view from any device.
Market
Our Initial Target Market is entrepreneurs in Israel, Europe and the US. There are 1.5M New Tech Startups per Year.
Why are we starting with this Market? Entrepreneurs are the main users of our solution and they will reap the fastest results.
The Global Market is 305M potential clients per year.
Competition
We are the only wizard that guides startups to create powerful, concise one pagers with data that investors truly need, creating a sleek, clear page viewable from all devices, saving time.
Business Models
Yearly Membership Fee $89.00: They have already invested the time and effort of creating the page and are already seeing investor engagement and results. At this point, the stickiness is irresistible. Free to create the invisu page and send to 10-20 investors. After the sends have been used, entrepreneurs can join yearly membership with unlimited sends.
Expert Marketplace (Rev Share): Startups are already paying service providers - we will make sure they are getting the top experts and best offerings tailored to their unique needs. Startups pay service providers billions of dollars a year (Content Writing, Market Analysis, Graphic Design all the way to Legal and Accounting). There are many marketplaces out there but none that are focused on the unique needs and constraints of startups.
Investor Subscription - Monthly: As we amass more and more companies, we will create a layer of Dealflow Management tools and Data Analysis for investors to improve the quality of dealflow, enable them to search, track, share and more.
Groups - VCs, Incubators, Conferences: Organizers want a streamlined way to present their startup portfolios. We welcome conferences, incubators, VCs and other groups to bulk their startup teams one-pagers and share them collectively with their target audiences.
Roadmap
Closed Beta Launch date: 07/01/2014
Public Beta Launch date: 12/15/2014 - A complete revamp of the editor and page based on user feedback from the closed beta.
Paid Version Launch date: 01/01/2014 - We will be activating our paywall with the various payment plans.
Funding
We are seeking $1M for our seed round. To date we have raised $100,000. This will bring us to significant growth, initial revenues and ~10K paying users.
Testimonials
Izhar Shay
General Partner, Canaan Partners
"Invisu is way more than a one pager. I was able to get a clear view about the companies using it and I look forward to experiencing dealflow in this manner."
Irit Israeli Kahana
Managing Partner, AfterDox
"I tried Invisu as an investor, and loved it. After browsing through hundreds of 'standard one pagers' the invisu page was refreshing, gave me the right info and enabled me to decide if I want to stay on the high level or dive deeper on any of the parameters... As a mentor and adviser to so many startups - this is a 'life saver' - it enables the entrepreneur to concentrate on the relevant content without wasting time..."
Moti Menachem
Founder & CEO, Pic Badges
"Finally a great solution for generating a one pager. Invisu lets you arrange and present, in a very intuitive way, all your business information in one elegantly designed interactive page. It also lets you send and track who watched it. Brilliant!"
Eyal Benjamin
Director of Strategy and Entrepreneurship, Tel Aviv - Yaffo Academic College
"Invisu simplifies the tedious investor task of screening for quality startups and gives the entrepreneurs a guiding tool that covers all key elements that must be touched on to get the meeting."
Why Us?
- Frustrating problem for both sides, no viable solution.
- Investors spend more time on mobile.
- Large market with many opportunities to broaden.
- Initial revenue achieved from first product.
- Team with deep understanding of all facets of market.
Contact
Mail: donna@invisu.me
Call: +1-650-665-3858